A nonprofit looks for donors who already care about its mission. Which ethical level is that?

Reciprocity: matching donor interests with the group's needs.

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  1. Respect
  2. Integrity
  3. Reciprocity ✔

Why: Reciprocity is Level 3. Instead of just holding out a tin cup, the group finds donors who share its mission, so both sides benefit and the group does not drift away from its purpose chasing money.

Huh, didn't know that: Without reciprocity, a nonprofit may chase funds instead of partners and drift from its mission.

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Why did the two puzzle pieces become best friends? They were a perfect match.
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References

Answer: Reciprocity. Reciprocity is Level 3. Instead of just holding out a tin cup, the group finds donors who share its mission, so both sides benefit and the group does not drift away from its purpose chasing money.

  1. Learn to Lead, Volume 4: Strategic Perspectives, reading 13.3 (Civil Air Patrol) www.gocivilairpatrol.com/media/cms/Volume_4_Web_4028F891F0A14.pdf
    Pursuing donors who share the organization's mission yields mutual benefits.
    Checked 2026-10-10.

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