SESK: Stuff Everyone Should Know · sesk.info/cadet-specific-purpose
What does a specific communication purpose state?
It states what you want the audience to understand, do, or believe.
- The intended audience result ✔
- The speaker's full biography
- Every source consulted
Why: A purpose is the result you want from your audience. Naming that result keeps a speech or essay aimed at one destination.
Huh, didn't know that: A clear purpose also helps you decide what material does not belong.
Why did the sentence carry a compass? It wanted to stay on point.
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References
Answer: The intended audience result. A purpose is the result you want from your audience. Naming that result keeps a speech or essay aimed at one destination.
- Learn to Lead, Volume 2, Chapter 8 (Civil Air Patrol) www.gocivilairpatrol.com/media/cms/L2L_Mod2_Ch8_Effective_Communicatio_63AFCA8970D43.pdf
Every speech or essay should have a specific purpose, an exact statement of what you want your audience to understand, do, or believe.
Checked 2026-10-10.
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