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A cadet leader says nothing about a problem but rolls their eyes. Which strategic communication principle does this show?

Pervasive: every action sends a message.

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  1. Pervasive ✔
  2. Results-based
  3. Continuous

Why: The Defense Department lists nine principles of strategic communication. Pervasive means every action, image and word sends a message, even things you fail to say or do.

Huh, didn't know that: Another principle, credible, means words and deeds must match.

The dad joke
Why was the silent mime such a good communicator? Every action sent a message.
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References

Answer: Pervasive. The Defense Department lists nine principles of strategic communication. Pervasive means every action, image and word sends a message, even things you fail to say or do.

  1. Learn to Lead, Volume 4: Strategic Perspectives, reading 16.1, Principles of Strategic Communication (Department of Defense) (Civil Air Patrol) www.gocivilairpatrol.com/media/cms/Volume_4_Web_4028F891F0A14.pdf
    Every action, image, and word sends a message.
    Checked 2026-10-10.

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