SESKStuff Everyone Should Know
SESK: Stuff Everyone Should Know · sesk.info/ai-deepfake-disclosure

Under the EU AI Act, what must deployers do with covered deepfakes?

They must inform people exposed to the deepfake.

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  1. Keep its origin secret
  2. Disclose its artificial nature ✔
  3. Delete every edited image

Why: Covered image, audio, or video that falsely appears authentic must be disclosed under the Act's transparency rules. The duty addresses audience awareness, not whether the content is true.

Huh, didn't know that: Article 50 of the AI Act, which sets these disclosure duties, applies from 2 August 2026.

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The deepfake wore a label because its pixels had a secret identity.
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References

Answer: Disclose its artificial nature. Covered image, audio, or video that falsely appears authentic must be disclosed under the Act's transparency rules. The duty addresses audience awareness, not whether the content is true.

  1. European Commission Transparency Guidelines Overview digital-strategy.ec.europa.eu/en/policies/guidelines-ai-transparency-obligations
    Deployers of AI systems must inform individuals when they are exposed to ... Deepfakes
    Checked 2026-10-10.

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