On a personal BYOD phone, which approach manages only the work apps and their data?

Mobile application management (MAM).

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  1. Full device enrollment and wipe
  2. A factory reset policy
  3. Mobile application management (MAM) ✔

Why: MAM manages the work apps and the data inside them, not the rest of the phone. It is typical for personal devices in BYOD setups. Full device MDM manages the whole device instead.

Huh, didn't know that: Microsoft says MAM can also run alongside MDM on corporate-owned devices.

The dad joke
How do dads manage applications on their computers? With a pop-erating system.
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References

Answer: Mobile application management (MAM). MAM manages the work apps and the data inside them, not the rest of the phone. It is typical for personal devices in BYOD setups. Full device MDM manages the whole device instead.

  1. What is Microsoft Intune? Microsoft Learn learn.microsoft.com/en-us/mem/intune/fundamentals/what-is-intune
    Intune manages only the work apps and the data inside them, not the rest of the device.
    Checked 2026-10-10.

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