SESKStuff Everyone Should Know
SESK: Stuff Everyone Should Know · sesk.info/cadet-culture-change-phases

What begins a three-phase organizational culture change?

Unfreezing creates motivation to let go of old habits.

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  1. Rewarding the old routine
  2. Unfreezing the old culture ✔
  3. Declaring success before learning

Why: A team first recognizes that the old way cannot continue. It can then learn new concepts and finally internalize the new behavior so it lasts.

Huh, didn't know that: Unfreezing often requires the team to unlearn familiar but unhelpful habits.

The dad joke
Why did the culture bring mittens? It was starting to unfreeze.
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References

Answer: Unfreezing the old culture. A team first recognizes that the old way cannot continue. It can then learn new concepts and finally internalize the new behavior so it lasts.

  1. Learn to Lead, Volume 3 www.gocivilairpatrol.com/media/cms/L2LVolume_3__LOW_FINAL_4_MAY_13CC68236BDFE.pdf
    Phase one in the process of cultural change is called unfreezing
    Checked 2026-10-10.

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