According to Learn to Lead, who are the most important people in a project?

The customers, the people who benefit from what the project creates.

Start playing free

  1. The project manager
  2. The stakeholders
  3. The customers ✔

Why: Customers directly benefit from the project's results. At an encampment, first-time attendees are the main customers. Busy project teams can lose sight of them, so good managers keep the focus there.

Huh, didn't know that: Stakeholders, like a school principal whose building hosts a squadron, have something at stake.

The dad joke
Why did the encampment staff roll out the red carpet? The customers were landing.
Like this card?
Play the game

References

Answer: The customers. Customers directly benefit from the project's results. At an encampment, first-time attendees are the main customers. Busy project teams can lose sight of them, so good managers keep the focus there.

  1. Learn to Lead, Volume 3: Indirect Leadership, chapter 10 (Civil Air Patrol) www.gocivilairpatrol.com/media/cms/L2LVolume_3__LOW_FINAL_4_MAY_13CC68236BDFE.pdf
    Customers are the most important people in the project environment.
    Checked 2026-10-10.

Think this answer is wrong? Tap "Challenge this answer" on the card in the game and tell us why.

Test yourself in the game