What does cash flow measure?

Cash flow tracks cash moving into and out of a business.

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  1. Only sales promised
  2. Only yearly profit
  3. Cash received and cash paid ✔

Why: Cash flow focuses on actual movement of cash. Positive net cash flow means more cash came in than went out during the period.

Huh, didn't know that: A loan brings in cash but does not create sales revenue.

The dad joke
Why is cash flow like a river? Both need careful banks.
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References

Answer: Cash received and cash paid. Cash flow focuses on actual movement of cash. Positive net cash flow means more cash came in than went out during the period.

  1. Financial Management for a Small Business Participant Guide catalog.fdic.gov/catalog/sfc/servlet.shepherd/document/download/069t000000Bch4LAAR
    Balance of cash received less the amount of cash paid out over a period of time
    Checked 2026-10-11.

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