What is phishing called when it targets a specific person, company or industry?

Spearphishing, a personalized attack on a chosen target.

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  1. Spearphishing ✔
  2. Smishing
  3. Pharming

Why: Mass phishing casts a wide net. Spearphishing uses real names, roles and projects to look believable, so it is harder to spot.

Huh, didn't know that: MITRE ATT&CK says all forms of phishing are electronically delivered social engineering.

The dad joke
Spearphishing is when the email knows your name, your boss and your lunch order.
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References

Answer: Spearphishing. Mass phishing casts a wide net. Spearphishing uses real names, roles and projects to look believable, so it is harder to spot.

  1. MITRE ATT&CK T1566, Phishing attack.mitre.org/techniques/T1566
    In spearphishing, a specific individual, company, or industry will be targeted by the adversary.
    Checked 2026-10-10.
  2. MITRE ATT&CK T1566, Phishing attack.mitre.org/techniques/T1566
    All forms of phishing are electronically delivered social engineering.
    Checked 2026-10-10.

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