Which federal law requires businesses to live up to their privacy promises?

Section 5 of the FTC Act bars unfair or deceptive practices.

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  1. The Lanham Act
  2. The CAN-SPAM Act
  3. Section 5 of the FTC Act ✔

Why: A business can act deceptively by saying one thing about data and doing another. Section 5 also reaches unfair practices, including some harmful privacy or security conduct.

Huh, didn't know that: Privacy promises count whether made expressly or by implication.

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The privacy policy kept its word because promises are data commitments.
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References

Answer: Section 5 of the FTC Act. A business can act deceptively by saying one thing about data and doing another. Section 5 also reaches unfair practices, including some harmful privacy or security conduct.

  1. Privacy and Security www.ftc.gov/business-guidance/privacy-security
    the FTC Act requires you to live up to those claims
    Checked 2026-10-11.

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