SESK: Stuff Everyone Should Know · sesk.info/founder-ftc-section-five
Which federal law requires businesses to live up to their privacy promises?
Section 5 of the FTC Act bars unfair or deceptive practices.
- The Lanham Act
- The CAN-SPAM Act
- Section 5 of the FTC Act ✔
Why: A business can act deceptively by saying one thing about data and doing another. Section 5 also reaches unfair practices, including some harmful privacy or security conduct.
Huh, didn't know that: Privacy promises count whether made expressly or by implication.
The privacy policy kept its word because promises are data commitments.
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References
Answer: Section 5 of the FTC Act. A business can act deceptively by saying one thing about data and doing another. Section 5 also reaches unfair practices, including some harmful privacy or security conduct.
- Privacy and Security www.ftc.gov/business-guidance/privacy-security
the FTC Act requires you to live up to those claims
Checked 2026-10-11.
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